Earnix, the artificial intelligence (AI) platform for insurance, has signed a definitive agreement to acquire Zelros, a generative AI player for insurers and banks.
Through combining Earnix’s advanced predictive AI platform with Zelros’s GenAI recommendations engine, the move aims to bring predictive, generative, and agentic AI across risk decisioning, personalisation, and claims cycle.
The goal is to allow pricing and underwriting professionals to deliver compelling offers while improving business performance.
The joint offering provides precise decision-making at scale in regulated environments for pricing and product managers, underwriters, and agents, ultimately resulting in higher conversion rates with better customer engagement and satisfaction, according to the firm.
The pair has demonstrated impact in supporting leading insurers and banks globally, including Aviva, AXA, BPCE, IAG, Generali, Matmut, Santander, and Tokio Marine.
Stéphane Muller, Chief Insurance Officer and David Quantin, Chief Information Officer of Matmut, said, “As a mutual customer of Zelros and Earnix, we’re excited about the acquisition. The synergies between the two are compelling and will help us better meet our members’ coverage needs and experiences.”
Robin Gilthorpe, Chief Executive Officer (CEO) of Earnix, added, “We are pleased to announce Earnix’s acquisition of Zelros, a strategic move that reaffirms us as the technology leader driving responsible AI innovation. Furthermore, we are strengthening our presence in France by establishing a key development centre for the company in this critical market. We are excited about this new chapter and the immense potential it unlocks for our customers and partners.”
Damien Philippon, Co-founder and CEO of Zelros, commented, “With the integration of our leading predictive and generative AI capabilities, we aim to reshape the customer experience by providing personalised, data-driven interactions that build confidence and drive retention. Our shared commitment to continuous innovation ensures that together, Earnix and Zelros will lead the way in delivering best-in-class solutions for the insurance and banking sectors.”
Dr. Erel Margalit, the Chairman of Earnix, said, “Over the last few years, Earnix has established itself as the preeminent AI platform for Pricing, Rating, and Insurance Operations across more than 35 countries. Working with core systems providers, such as Guidewire, Earnix is the complementary AI platform which allows for dynamic, data-driven responses to changing market conditions. France has been a key focus for us as we expand our European operations, and we are delighted to have Zelros and the team join us in Paris.”
The post Earnix to acquire GenAI platform Zelros appeared first on ReinsuranceNe.ws.